Corporate social responsibility: Impact of the Pescar Project on a multinational company in the countryside of São Paulo
Corporate social responsibility: impact of the Pescar Project on the community and a quantile regression approach
DOI:
https://doi.org/10.22167/2675-441X-2024703Keywords:
contribuição voluntária das empresas, desempenho corporativo, modelo de regressão, programas sociaisAbstract
Creating social value has become a potential business strategy for companies and can play a significant role in corporate performance (CD). Many organizations have started to coordinate educational programs to solve a variety of social problems and as a result, the company has begun to add value to its brand and transform the lives of young and adults who benefit from the programs. The main motivation for this study was the absence of studies that analyze the impact of social projects on the funding companies and describe the transforming action they entail for the participants. This study followed the evolution of a group of Projeto Pescar in the discipline of mathematics, through questionnaires applied at the beginning and at the end of a year, and in parallel, due to inconsistent findings from previous research and the limitations of least squares regressions, quantile regression was used to analyze the relationship between corporate social responsibility (CSR) and CD, with the objective of verifying the impact on the business model of companies that finance social projects. This regression was performed using data from 321 companies listed on the official stock exchange in Brazil. The young int the project showed profound transformations, on a personal and professional level. In math discipline, the youngster’s performance increased by 370% and the quantile regression showed that involvement in CSR activities has a positive relationship with CD. Therefore, concludes that CSR is beneficial for companies, providing a positive change in the lives of young participating in social programs.
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