@article{Lütkenhaus_de Freitas_2016, title={Strategic management applied to the Six-Sigma suitability appraisal for R&D in FMCG companies}, volume={2}, url={https://revista.ipecege.org.br/Revista/article/view/37}, DOI={10.22167/r.ipecege.2016.1.80}, abstractNote={This research assesses the suitability of the Six-sigma program for R&D in FMCG companies. The study also includes an analysis of its potential advantages and challenges for this business area. This was performed through data acquisition using a web-based survey targeting large scale multinational companies. Results showed that most R&D personnel within FMCG companies see Six-sigma as a positive methodology for their sector. Roughly 80% of the participants selected time saving and better knowledge allocation as the main advantages of the Six-sigma system. Almost 90% of the survey contributors believe that the series of potential benefits could lead to important scientific breakthroughs. A financial challenge is expected with the implementation and it was said to be the main concern of R&D personnel, especially from those with managerial backgrounds. Cultural changes and scientific obstacles were not reported as imminent threats to the new system. In light of the above, Six-sigma was found to be suitable for R&D in FMCG companies requiring only a few modifications in its standards and a well-defined strategic implementation plan.}, number={1}, journal={Revista IPecege}, author={Lütkenhaus, Davidson and de Freitas, Marcella Nunes}, year={2016}, month={abr.}, pages={80–99} }